The State of Social Media
RESTON, VA, May 15, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in April with 64.2 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in April with 64.2 percent market share, followed by Microsoft Sites with 20.2 percent (up 0.1 percentage points) and Yahoo Sites with 12.7 percent. Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.1 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.4 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.8 billion. Microsoft Sites ranked second with 3.7 billion searches, followed by Yahoo Sites with 2.3 billion, Ask Network with 336 million (up 1 percent) and AOL, Inc. with 197 million.
“Powered By” ReportingIn April, 65.2 percent of searches carried organic search results from Google, while 31.1 percent of searches were powered by Bing (up 0.1 percentage points).
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.