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RESTON, VA, December 16, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in November with 67 percent market share, followed by Microsoft Sites with 19.6 percent (up 0.1 percentage points) and Yahoo Sites with 10.2 percent. Ask Network accounted for 2 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).
Comscore Explicit Core Search Share Report* (Desktop Only) November 2014 vs. October 2014 Total U.S. – Desktop Home & Work Locations Source: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.9 billion explicit core searches were conducted in November, with Google Sites ranking first with 12 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 355 million and AOL, Inc. with 224 million.
Comscore Explicit Core Search Query Report (Desktop Only) November 2014 vs. October 2014 Total U.S. – Desktop Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” ReportingIn November, 68.2 percent of searches carried organic search results from Google, while 28.0 percent of searches were powered by Bing (up 0.1 percentage points).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.