Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
This week Paul and Mike discuss the ebb and flow of a normal box office cycle and why this past week was pretty typical. They also take a look at why is so important to keep expectations in check when projecting opening weekend box office. They wrap up the show by looking ahead to a busy July and August at the multiplex.
Comscore Movies platform provides robust tools and detailed analytics to industry professionals including leading cinema circuits and every major movie studio, mini-major...
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