Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The 2009 Comscore Online Credit Card Report provides an in-depth look at the changing behaviors and attitudes of credit card customers in light of recent recent credit card regulations changes and continued challenging economic times. Leveraging Comscore behavioral data and results from our Annual Credit Card Survey, the report will present key insights as to how these changes alter the way cardholders and issuers interact online.
This report focuses on attitudes of consumers towards spending, perceptions of issuers, cardholder loyalty, and online engagement with account management tools and social media. In addition, this report provides opportunities for credit card issuers to reconnect with consumers and encourage brand engagement.