Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective, and truly add value for your clients, you need insight into their competitors campaigns – the advertising creative used, the placement, timing and overall reach.
Comscore's display advertising expert, John Triggs, surveys the ways in which sophisticated agencies analyze the competitive landscape. Using industry case studies, John shows you how to: