State of Online Banking
With the seismic shifts in the banking industry, do you know where to focus your online efforts in 2009? As consumer banks and credit unions continue transitioning to an online-banking model, savvy executives must optimize their investments in online customer acquisition to maximize ROI.
Comscore's Online Banking expert, Marc Trudeau, reviews the current State of Online Banking and presents valuable insight into the trends that are shaping ecommerce strategies going forward. You learn:
- Who makes up today's online banking consumers and how their changing behavior is impacting your profitability
- How successful banks are continuing to drive new customer acquisition and retention, despite economic slowdown and industry restructuring
- How to leverage detailed customer knowledge and Internet analytics to maximize ROI for your web-related marketing investments