The State of Online Media, Marketing and Advertising by the Numbers
Magid Abraham, Comscore CEO and Co-Founder, delivers his keynote, "The State of Online Media, Marketing and Advertising by the Numbers," at OMMA Global NY.
Online advertising growth expectations are rising again while offline media suffer. Social media sites, networks and tools are gaining ubiquity while still searching for revenue. Video is causing upheaval among television advertisers and content owners/producers. Mobile looms as the access device of the future. New ad formats, tools and technologies are introduced every week while publishers learn that ads alone cannot save them. How can you keep up with the constant torrent of change? Which trends are real and which hyped? Get an objective look at where we are and where we are headed, sector by sector, in this must-see kick-off session.