#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
Top 23 Insights of 2023
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Audience X Science 2023
As worlds collide: impact and effectiveness in advertising to Gen Z