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Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... Read more
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership
comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Read more
comScore Q1 2016 Advertising Benchmarks
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges. Read more
comScore and Our Continued MRC Accreditation Momentum
In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; Media Metrix is the first and only digital content ratings service... Read more
comScore Delivers First Cross-Platform Ratings to Clients
comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Read more
comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award
comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... Read more
comScore Releases February 2016 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and BroadbandTV topped the list of YouTube partner channels. Read more
comScore Releases January 2016 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in January 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and VEVO topped the list of YouTube partner channels. Read more
comScore Releases December 2015 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4... Read more
comScore Releases November 2015 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO... Read more