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comScore Releases January 2015 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Read more
New Brightcove Video Player Receives Broad Support from the Video Ecosystem
Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that the new Brightcove Player, which powers the next generation of video experiences across Brightcove’s suite of products, has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player, whether through... Read more
comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement
Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research panels and relationships – together to provide world class cross-platform audience and advertising... Read more
comScore Releases December 2014 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Read more
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth. Predictably, consumers have altered their TV viewing habits to reap the benefits of increased content... Read more
comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices
comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... Read more
Half of Millennial Netflix Viewers Stream Video on Mobile
Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy than earlier generations, and this is once again the case when it comes to Netflix usage. Read more
comScore Releases November 2014 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192 million Americans watched online content videos via desktop computer in November 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and VEVO topped the... Read more
comScore Releases October 2014 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Read more
comScore Selected as Web, Mobile and Video Analytics Provider for UK Broadcaster
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and video content for both domestic and global services. Read more