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Purchase Report
The Comscore 2010 Online Property Insurance Report presents a detailed overview of the online property insurance market with insights into overall industry trends and the competitive landscape. Primary areas of focus include the volume of online quote requests, consumer preferences of bundling property insurance and a profile of online property insurance shoppers.
The study analyzes the online behavior of Comscore’s passively-observed panel of 1 million U.S. consumers, as well as attitudinal insights from a Comscore survey of more than 2,000 U.S.online consumers.
In order to demonstrate shifts in the industry, the findings from this study were compared to results from a survey conducted in 2009, consisting of more than 2,000 respondents.