New Growth Opportunity for Online Life Insurance in a New Decade
According to soon-to-be published data from Comscore, there were 2 million online quotes for life insurance in 2009. Clearly, understanding consumer online shopping behavior and competitor online strategies has never been more important for life insurance companies looking to generate new leads, write new business, and steal market share from competitors.
During this session, Susan Engleson, Director of Insurance Solutions, reviews the trends and strategies that are driving online life insurance into the next decade, including:
- Visitation and quoting at life insurance company and aggregator sites
- Which referral channels are driving consumers to life insurance sites
- Online display advertising for life insurance
- Consumer search behavior and insurer and aggregator search strategies