Event: Comscore Webinar - May 27, 2010

State of the U.S. Online Retail Economy in Q1 2010

Speaker: Gian Fulgoni

Comscore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy during this one hour webinar. This installment includes an overview of e-commerce trends in the first quarter of 2010, survey findings that highlight consumer sentiment about the current state of the economy and a detailed analysis of the social media landscape.

Presentation Highlights Include:

A recap of early 2010 e-commerce trends, including an analysis of changes in consumers’ online spending patterns from early 2008 through the first quarter of 2010
Analysis of spending patterns across key product categories during Q1 2010
Review of consumer spending by demographic segments, including gender and household income
Comparison of heavy vs. light online shoppers
Analysis of key digital marketing trends as they relate to e-commerce, with a particular focus on the social media landscape