2023 State of Streaming
We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of this resurgence can be attributed to innovation occurring with ad units, ad network expansion and increased activity from ad agencies and advertisers. The ability to accurately measure this display ad renaissance has become critical for media buyers and sellers alike.
During this session we review the newly added features and the insights that you can now garner using Comscore Ad Metrix, including: