The Online Video Nation in Canada
According to Comscore Video Metrix, 67% of Canada’s total population viewed more than 5.1 billion videos online, with the average viewer watching 232 videos in February 2011. As the online video market grows, the need for visibility, transparency and accurate measurement is now more critical than ever.
During this session, Comscore’s Online Video Specialist, Andres Palmiter, walks you through the state of the online video nation specific to Canada. Learn how to distinguish yourself from your competitors and tell a compelling story about your video audience through the use of new 2.0 reporting.
Key points covered throughout the webinar include:
- Insight into the online video landscape in Canada
- How Canadian audiences compare to their southern-facing neighbors
- How to enhance your video reporting