- April 16, 2012

Changing How the World Sees Digital Advertising

Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, Comscore, Inc. & Aaron Fetters, Associate Director - Global Digital Strategy & Analytics, Kellogg’s

Getting the Highest Return from Your Digital Spend – Identifying Metrics That Matter for Real Time Optimisation

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan that actually delivers results as promised. The market is drowning in data but what's needed is online measurement that actually makes sense - with less complexity, more transparency and better validation.