Year in Review 2022
What is the value of a digital ad impression that is ...delivered but never seen? Unable to reach its target audience? Served in the wrong geography? Displayed next to questionable content? Subject to fraudulent activity?
The European Comscore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications.