#RIPGRPs: Evolving the Metrics That Move Us Forward
Did you know the number of people who visited healthy living, fitness, and meditation apps jumped 32% last New Year?
From reigniting healthy habits and bringing back self-care Sundays to finally tackling that DIY home makeover — 2026 is going to be the year of doing.
With consumers establishing new goals and routines this New Year, there is no better time to foster new connections through Proximic by Comscore AI-driven audience targeting solutions found in the New Year’s Guide.
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*Source: Comscore MMX Multi-Platform, Audience Deduplication, Desktop P18+ and Mobile P18+; Sites/Apps: MyFitnessPal, BetterHelp, HelloFresh, Plant Fitness, Peloton and Calm; December 2024 to January 2025.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
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