As a dominant topic in our industry, it's clear that 'viewable impressions' are here to stay.
But did you know that Comscore's measurement goes beyond viewabilty to measuring validated impressions?
This gives you insight into whether or not ads were delivered in-view, in the right geography, in brand safe environments and with non-human traffic removed. Additionally, the measurement can verify the extent to which validated impressions reached a target audience. Our agencies and advertiser clients use Comscore validated Campaign Essentials to ensure their digital campaigns have a chance to be seen, and that they are reaching the right target.
In this presentation, Comscore Senior Industry Analyst Jason Patterson explores how you can use Comscore's validated data to optimize and improve digital campaign results.
Walk away with new ideas for practical application of data based on real examples that show how major brands: