August 9, 2012 - Event: National Conference on Health Communication, Marketing, and Media

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

Speaker: John Mangano, VP for Health and Pharmaceutical Marketing Solutions, comScore Inc.

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences.

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Health Pharma