- July 24, 2012

The Path to Scarcity

Speaker: Mike Rich, VP Media, Comscore Inc.

Research Presentation: The Path to Scarcity

In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally been viewed as “premium”? Attend this deep dive session, from Mike Rich, VP, Media, Comscore, as he provides insights to questions shaping today’s ad delivery landscape.