Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore presents the 2013 China–Taiwan–Hong Kong Digital Future in Focus, it’s report providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis of online market trends in Online Retail & Travel, Real Estate, News & Information, Career Services & Development, Automotive, and Beauty, Fashion & Style.
Key insights from the 2013 China–Taiwan–Hong Kong Digital Future in Focus report (#FutureinFocus) include: