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comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase
Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Read more
Final 2014 Desktop Online Holiday Sales Reach $53.3 Billion, Up 15 Percent vs. Year Ago
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season. For the holiday season, $53.3 billion was spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday, Dec. 1) once again ranked as the heaviest... Read more
How mobile is changing retail
With 1 of every 7 consumer dollars being spent online, Gian Fulgoni, comScore co-founder, discusses the impact of mobile on retail and who has figured it out. View
Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs. Year Ago
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date, $48.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (Dec. 15-21)... Read more
Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date, $42.5 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week beginning with... Read more
It's a very merry mobile Christmas
Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping. View
Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date, $35.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Green Monday (Dec. 8) reached $1.6... Read more
How Mobile is Transforming Holiday Shopping
Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Read more
Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History
comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 31 days of the November-December 2014 holiday season. For the holiday season-to-date, $26.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Read more
Cyber Monday kicks off
Gian Fulgoni, Chairman Emeritus and Co-Founder of comScore, on CNBC discussing the Black Friday weekend sales estimates by NRF and expectations for Cyber Monday. View