- May 16, 2013

Driving Stronger ROI with Real Time Branding Insights Latin America

Speaker: Ivan Marchant

In this presentation Ivan Marchant, Comscore Country Manager Mexico presents how Comscore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution.
Key takeaways:

  • Advantages of optimizing in-flight and some tips and tricks for efficient campaign implementation
  • How clients are using standard product features to get in-flight answers to key branding effectiveness questions
  • The benefits of a comprehensive understanding of performance by publishers, placements and creatives
  • Creative ways to use custom features to get more tailored, granular and actionable insights for campaign management