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In 2012, smartphone penetration reached over 50% of all U.S. mobile phones in use. Now, nearly 86 million Americans use their mobile phones to interact with local business content. Tablets are being adopted at an unprecedented rate, reaching over 40 million Americans two years after their introduction.
Learn how device adoption impacts consumers’ interactions with local content. This presentation by Comscore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study.
Key findings of this study include: