#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Will Gen Z Turn Out to Vote in 2024?
Credit Card Prequalification Gives Control to the Consumers
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
The Rise of Resale
Consumer Demand for Rich Rewards Rises
Online Brokerage Shopper Trends in 2024
It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
Demand for CDs Soars
Social Media Shines as Mobile Rises for Accommodation Content
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar