2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
Will Gen Z Turn Out to Vote in 2024?
Credit Card Prequalification Gives Control to the Consumers
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
The Rise of Resale
Consumer Demand for Rich Rewards Rises
Online Brokerage Shopper Trends in 2024
It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
Demand for CDs Soars
Social Media Shines as Mobile Rises for Accommodation Content
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar