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Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem
comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Read more
comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers
comScore, Inc. (NASDAQ : SCOR) today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and Media Metrix® Multi-Platform. Mobile app publishers around the globe using Flurry... Read more
Time spent online by the numbers
Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View
How to Avoid the Creep Factor with IoT Technology?
Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... Read more
Special Event Marketing on Social
This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Read more
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Read more
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.
The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... Read more
Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement
Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. The partnership builds on Neustar... Read more
Top 5 Metrics You're Measuring Incorrectly
With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. Read more
New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™
Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Read more