- November 7, 2014

What is Big Data and why is it important?

Speaker: Fernando Gonzalez, SVP of Enterprise Analytics, Comscore Inc.

In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement.

Some of the highlights of the presentation include:

  • 2.5 Quintillion Bytes of data is created every day (quintillion = 1,000,000,000,000,000,000 bytes)
  • The percentage of the internet population that watches Online Video is: 87 percent in Brazil, 86 percent in Argentina, 86 percent in Colombia, 82percent in Chile and 82 percent in México.
  • Multi-device users consume 23% more content.
  • While smartphones are always on, PCs dominate work hours and tablets rule the home.

During the presentation you´ll find also the elements of successful marketing strategies and the most important metrics that a marketing executive needs to consider. You´ll find why an ad display is effective even in the absence of a click and the impact of a multi-platform mearsurement.

If you have any question, please contact LATAM_events@comscore.com

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