October 2, 2015 - Event: Society of Insurance Research Annual Conference

Today's Digital Consumer

Susan Engleson Susan Engleson
Senior Director, Emerging Products

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases.  This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices.  Topics include:

  • Where consumers spend their digital time
  • Consumer usage of mobile apps versus mobile browser
  • The fastest-growing digital properties
  • How consumers are interacting with social media
  • Online video consumption
  • E-commerce

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Mobile Social

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