IAB Europe Research Awards Winner Webinar: Comscore and News UK
The 2016 IAB Europe Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. IAB Europe hosted a webinar to share the best practice on ad effectiveness and cross-device measurement from the 2016 research winners.
During this webinar, Toby Crisp, Director of Data Services at Comscore discusses Project Footprint, a research study partnered with News UK & Kellar Fay to understand the impact of advertising on online and offline behaviours.
Listen to the recording of the IAB Europe Research Awards webinar here
You might be also interested in downloading our case study: The Impact of Advertising on Audience Behaviour: A News UK Case Study