The Value of a Digital Ad
Joris Goossens, VP Sales, Benelux, the Nordics & Russia, Comscore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’.
This presentation covers the following topics:
- The importance of understanding the true value of digital advertising activity
- Why the best ads may never have a chance to be seen and what you can do about it
- Looking at why IVT matters in viewability measurement and the significance of delivering in-view, fraud-free, brand safe to a targeted, human audience and effectiveness measures that identify brand and sales impact
Interested in how you can enhance the performance of your advertising campaigns? Contact us today!