- February 1, 2016
U.S. Fitness Trends Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2016 edition, the topic is "Fitness".
- Mobile has changed the way people consume health information.
- Wearables are growing rapidly and are here to stay.
- Fitness tracking is led by the MapMyFitness apps but other companies are experiencing tremendous growth as well.
- Nutrition tracking is becoming more popular as people can monitor their health more easily with mobile devices.