2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
A Shifting Homeowners Insurance Market
A Business Finance Revolution
The competition among business-focused FinTechs has been fierce for the past several years, driven by the FinTech boom in this category around the late 2010s.
The Rise of Resale
Demand for CDs Soars
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
Top third-party ‘Buy Now Pay Later’ solutions like Affirm, Afterpay and Klarna, experienced tremendous growth in their US user base during the pandemic and have seen continued this trend continue as i...
Navigating the Future of Publishing
Comscore at Digiday Publishing Summit
Comscore Campaign Ratings Local
Top Trends to Keep an Eye on in 2024