Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the... Read more
Fast Facts: Chinese New Year 2024 on social media
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform Audience Measurement
The ‘Beckham’ series effect on social media
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Our Commitment to Responsible Media
We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to clos...
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
"The Last of Us" Clicks With Digital Audiences
Relive the highlights of INTERACT 2022
Comscore's INTERACT Summit shines a light on what drives us in social and digital as marketers, creators – and people. Or 5th summit tackled a range of issues from how to approach leadership to brands...
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Smart TVs: Streaming’s Ultimate Catalyst
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction