#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
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We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to clos...
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Relive the highlights of INTERACT 2022
Comscore's INTERACT Summit shines a light on what drives us in social and digital as marketers, creators – and people. Or 5th summit tackled a range of issues from how to approach leadership to brands...
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
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