April 14, 2021

How to Find Success on TikTok

Tania Yuki
Tania Yuki
Chief Marketing Officer and EVP of Digital
Comscore

TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when it comes to what works, best practices, and how to get started

We know it’s more than just dancing videos… but how should a brand dive in authentically, in order to drive impact?

In this discussion, TikTok expert Evan Horowitz, CEO of Movers+Shakers, discusses what brands need to know when it comes to TikTok marketing, and what he and his team have learned through their many activations as they have helped many leading brands pioneer their TikTok strategy. He is joined by Shareablee CEO Tania Yuki, who shares some early insights about TikTok usage based on their Social Dynamics Study, to help answer questions around:

  • What ages are fastest growing on TikTok?
  • Are heavy TikTok users also reachable on other platforms like Instagram, or are they loyal and single-threaded on TikTok?
  • What else do marketers need to know about the TikTok audience, when it comes to their other behaviors, such as TV or streaming?

This discussion covers all the essentials today’s marketer needs to break into the world of TikTok, find success, and build authenticity and relevancy within their brand storytelling.

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