The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
This Proximic Holiday AI One-Sheet demonstrates how Proximic by Comscore captures purchase intent signals from consumer interactions across leading AI platforms, turning moments of consideration into high-value, actionable audiences. By leveraging consented Gen-AI audience insights, curated inventory, and exclusive intent intelligence, we allow brands to activate against engaged consumer segments spanning key categories, including travel, automotive, credit cards, electronics, entertainment, and more.
Download Now