2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “wi...
Unwrap Our 2024 Holiday Targeting Guide
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Reaching Audiences in the Era of Fragmented Privacy Regulations
It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers...
Fall Targeting Guide 2024
2024 Summer Games Audience Targeting Guide
Automotive Vertical Segment Guide
Health Vertical Segment Guide