Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022. Read more
Fresh Perspectives in Measurement Innovation
Moneyballing Media: How Big Data Is Transforming TV
Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Elevating Measurement: Delivering on a Cross-Platform Promise
The Future of Everywhere: Creating a Common Audience Definition across Platforms
Can cookie-free audiences perform as well as cookie-based ones? Spoiler...
Getting Ready for the 2021 Fall TV Season
IAB State of Data Town Hall: Measurement
What happens to ad targeting if user tracking goes away?
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the...
Fearmongering in CTV Advertising
Comscore Reveals how the Pandemic has Changed Consumer Behavior
Leverage Comscore’s Next Gen Brand Safety and Suitability Protections...
Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
Linear TV is Going Addressable & National