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How Granular Data Improves Cross-Platform Targeting
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comScore in Journal of Advertising Research on How Social Sharing...
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A New Model For Cross-Platform Measurement
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An Inside Look at Sophisticated Invalid Traffic with comScore’s...
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Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
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The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness
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comScore in Journal of Advertising Research on How Marketers Can Minimize...
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comScore Q1 2016 Advertising Benchmarks
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Will digital ads outpace TV?
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Is the Future of TV Programmatic?
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AppNexus Joins comScore Industry Trust
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comScore Acquires Proximic to Bring Enhanced Trust and Transparency...
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Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
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Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s...
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Realizing the Promise of Programmatic through comScore Industry Trust
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Unlocking Programmatic’s Potential: Introducing comScore Industry...
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Transparency and Data Branding in the Age of Programmatic
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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
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The Top Ten Burning Issues in Digital
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Advertising Analytics: A Kellogg Case Study
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Advertising Strategies for Targeting U.S. Hispanics
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comScore Announces Media Metrix 360 Measurement Platform Now Open + New Program...