Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Scoring on the Madness of March
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
3 Ways Political Advertisers Can Win With CTV in 2024
2024 State of Programmatic Report
This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
5 Surprising Audiences Watching the Big Game
Three key insights for podcast advertising, in a privacy-centric landscape
Strategies that Win: The New Year Sports Segment Guide
Top 3 Holiday Shopping Predictions for 2023