Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Summer Audience Guide
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Spring Audience Guide
2025 State of Programmatic Report
New Year's Audience Guide
Our New Year's audience guide is the key to helping your brand reach motivated audiences in 2025.
Basketball Audience Playbook
Football Audience Playbook
2024 State of Privacy in Advertising
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...