Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services,... Read more
A New Paradigm for Television and Cross-Platform Personification
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
Taking a look at Comscore Predictive Audiences Targeting Performance
Discussing Some Universal Truths About The Movie Industry with Jim Orr
Advertising on Misinformation
A Look at the Box Office Success of The Rock
Getting Ready for the 2021 Fall TV Season
IAB State of Data Town Hall: Measurement
What happens to ad targeting if user tracking goes away?
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the...
Fearmongering in CTV Advertising
Comscore Reveals how the Pandemic has Changed Consumer Behavior
Leverage Comscore’s Next Gen Brand Safety and Suitability Protections...
Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
Linear TV is Going Addressable & National
CCPA & Effective Marketing Are Not Mutually Exclusive