This presentation sights and updates from comScore executives, including product & strategic updates tailored to the Local TV market. In addition to comScore presentations, we were... Read more
To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive...
“It’s like Thunder, Lightning, Severe Weather is Frightening:”...
A ‘Resurgent’ comScore Plans Currency, Planning Solutions
The 2018 Summer Box Office Sizzle: How the Summer Season Proved the...
What’s Old is New Again: The Renaissance of Contextual Targeting
It’s Official: Retail Spending Is Shifting Earlier in the Holiday...
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
How Retailers Can Close the Loop between Planning and Sales in a Cross-Channel Environment
How Granular Data Improves Cross-Platform Targeting
comScore in Journal of Advertising Research on How Social Sharing...
A New Model For Cross-Platform Measurement
An Inside Look at Sophisticated Invalid Traffic with comScore’s...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
comScore in Journal of Advertising Research on How Marketers Can Minimize...
comScore Q1 2016 Advertising Benchmarks
Will digital ads outpace TV?
Is the Future of TV Programmatic?
AppNexus Joins comScore Industry Trust
comScore Acquires Proximic to Bring Enhanced Trust and Transparency...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s...
Realizing the Promise of Programmatic through comScore Industry Trust
Unlocking Programmatic’s Potential: Introducing comScore Industry...
Transparency and Data Branding in the Age of Programmatic
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
The Top Ten Burning Issues in Digital
Advertising Analytics: A Kellogg Case Study
Advertising Strategies for Targeting U.S. Hispanics
