June 2, 2026

Q1 2026 AI Intelligence Report

The first AI Intelligence Report for 2026 has been released by Comscore, showing how quickly AI is being adopted, the trends reshaping the landscape, the impact on publishers, advertisers, and retailers, and where this new wave of disruption is headed.

Key takeaways include the exponential rise of Claude while ChatGPT continues to dominate consumer use of AI tools, and how women are leading AI assistant usage on mobile. Download the report to see other key takeaways from across:

  • AI search
  • AI-led citation
  • The use of AI assistants 
  • Chatbot prompts
  • The evolution of the consumer journey 

Access the report by downloading it at this link.

Powered by our panel data, the Q1 2026 AI Intelligence Report showcases Comscore’s AI measurement capabilities, and is one of the industry’s leading sources for understanding the fast-moving transformation of brand discovery and purchase decisions. 

To find out how Comscore can support your AI strategy, get in touch with us here.