2025 State of Programmatic Report
More than 27 Billion Searches Conducted in July
Chinese Search Engine Baidu.com Captures More than 25 Percent of Search Market in Asia-Pacific
TOKYO, Japan, September 17, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in the Asia-Pacific region based on data from the Comscore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5 percent of the more than 27 billion searches conducted in July. Baidu.com Inc. ranked second with 27.4 percent search share, followed by Yahoo! Sites in third with 19.7 percent share.
“Although Google leads the Asia-Pacific search market, powerhouse Chinese search engine Baidu.com follows closely on its heels with only a 6-percent difference separating the two,” said Will Hodgman, Comscore executive vice president for the Asia-Pacific region. “It will be interesting to watch Google and Baidu compete for the top spot in the region and the loyalty of the growing Asian population.”
Google Leads Search Market in Asia Pacific
Google Sites led the search ranking with more than 9 billion searches conducted during July, followed by Baidu.com Inc. with 7.4 billion searches and Yahoo! Sites with 5.3 billion searches. Korea’s NHN Corporation captured the #4 ranking with 1.2 billion searches (4.6 percent market share), while China’s Alibaba.com Corporation ranked fifth with 823 million searches (3 percent market share).
Top 10 Asia-Pacific Search Properties July 2008 Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work LocationsSource: Comscore qSearch
Top 10 Properties
Searches (MM)
Share of Searches
Total Internet**
27,059
100.0
Google Sites
9,073
33.5
Baidu.com Inc.
7,406
27.4
Yahoo! Sites
5,342
19.7
NHN Corporation
1,239
4.6
Alibaba.com Corporation
823
3.0
TENCENT Inc.
513
1.9
Microsoft Sites
457
1.7
Lycos Sites
418
1.5
Sohu.com Inc.
305
1.1
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.
China Leads in Total Search Volume, Korea in Search Intensity
China hosts more searchers than any other country in the Asia-Pacific region, with 143.5 million searchers conducting 11 billion search queries in July. Japan ranks second in both metrics, with 61 million searchers conducting nearly 6.2 billion searches. Searchers in Korea exhibited the heaviest search intensity with an average of 102.8 searches per searcher during the month, followed by Australia (102 searches per searcher) and Japan (100.8 searches per searcher).
Asia-Pacific Search Overview – Country Breakdown July 2008Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work LocationsSource: Comscore qSearch
Country
Unique Searchers (000)
Searches Per Searcher
335,124
80.7
China
143,502
10,994
76.6
Japan
61,117
6,162
100.8
India
23,397
1,192
51.0
Korea
20,429
2,101
102.8
Taiwan
10,002
748
74.8
Australia
8,380
855
102.0
Malaysia
6,710
431
64.2
Hong Kong
2,812
228
81.0
Singapore
1,662
152
91.2
New Zealand
1,564
136
87.2
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com