Comscore Announces Appointment of Joan FitzGerald as Vice President of Television Sales and Business Development

TV Industry Business Development Veteran to Lead Comscore’s Cross-Platform Measurement Initiatives

RESTON, VA, March 4, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of Comscore’s suite of digital measurement products to include the measurement of television viewing. Leveraging more than two decades of industry experience, Ms. FitzGerald will seek to foster strong relationships with major media companies and data providers to ensure Comscore meets their needs for “three-screen” (i.e. TV, Internet and mobile) measurement solutions.

Ms. FitzGerald joins Comscore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during Ms. Fitzgerald’s time at Arbitron included introducing ARB-TV, Arbitron’s television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron’s first cross-platform measurement initiative – a collaboration between Arbitron, Omniture and Comscore – to measure audiences for NBC Vancouver Olympics programming. Ms. FitzGerald was also vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies.

Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in the Journal of Advertising Research and presented at major media research conferences.

“Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to Comscore,” said Linda Abraham, Comscore CMO. “We look forward to her playing a key role in expanding Comscore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behavior.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Cautionary Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Ms. FitzGerald’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended September 30, 2009, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2008 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (

Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Bill Daddi
Daddi Brand Communications