Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011
London, UK, February 24, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The Comscore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including market-level data on user demographics, social networking, online video, mobile, and search in 18 European countries -- Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, and the United Kingdom.
“Europe is currently the world’s second largest digital market behind Asia Pacific and Europeans continue to embrace new online and mobile offerings. The key to tapping into this region is to understand the behaviour and individual market dynamics that contribute to it,” said Wolf Allisat, Comscore EVP for International Markets. “Europe’s digital market is poised to keep expanding in 2011, and understanding where the growth occurs in a region as vast as this will be crucial for marketers looking to drive their business among Europe’s diversified markets.”
To download a complimentary copy of The Comscore 2010 Europe Digital Year in Review , please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Europe_Digital_Year_in_Review
Social Activities and Mobile Lead Growth Prospects in EuropeIn 2010, Europe saw growth in several key areas, in part due to continuing technology adoption across markets and game-changing developments in the digital world, such as the expansion of social networking platforms across existing third-party sites, strong growth of smartphones and mobile media usage, innovations in e-commerce, and rollout of new devices tailored for connected media consumption.
This report provides an in-depth look at various media platforms and usage categories across Europe. Key findings highlighted in the report include:
Live Webinar on Wednesday, March 2Comscore will be presenting insights from the report via live webinar, with individual market webinars to follow. To accommodate multiple time zones, we are offering two sessions:
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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