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Digital Advertising Veteran Brings Years of Agency Experience to Comscore’s Consumer Packaged Goods Business
RESTON, VA, February 16, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Judy Bahary has joined Comscore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms. Bahary will be responsible for Comscore’s business development efforts and existing client relationships among CPG companies, with a particular focus on advertising effectiveness measurement and the advertising creative-testing and optimization solutions Comscore obtained via its acquisition of ARSgroup.
Ms. Bahary is an experienced advertising research executive who comes to Comscore from Mindshare where she served as Managing Director and Senior Partner. Previously, she spent nearly a decade at Starcom Worldwide in various positions, most recently as Vice President and Research Director. Before Starcom, Ms. Bahary spent several years at Mediamark Research (now GfK MRI) and began her career as a media planner at advertising agencies Ogilvy & Mather and Wells Rich Greene. She holds a B.A. from the University of Wisconsin-Madison.
“We’re delighted to welcome such an experienced and talented individual as Judy to the Comscore team,” said Gian Fulgoni, Comscore co-founder and chairman. “Judy brings with her a deep knowledge of both traditional and digital advertising worlds, which is a particularly important perspective to have when providing advertising solutions to the CPG industry. With her deep research expertise and considerable experience working with many of the world’s leading brands, we are confident that Judy will help Comscore deliver enhanced value to our CPG clients.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Cautionary StatementThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Ms. Bahary’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended September 30, 2011, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2011 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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