State of Digital Commerce
Spending Reaches $161.5 Billion for Full Year 2011 Marking 13 Percent Gain
Comscore Chairman Gian Fulgoni to Present Update on Q4 2011 E-Commerce Trends in Upcoming Webinar
RESTON, VA, February 6, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.
“The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said Comscore chairman Gian Fulgoni. “In the face of continuing uncertainty regarding the U.S. economy, consumers increasingly went online for their shopping needs. Price and convenience continue to be the critical value drivers for e-commerce, and unless those conditions change we can expect to see more channel-shifting to online in 2012 and perhaps even an acceleration in the current growth trend.”
Other highlights from Q4 2011 include:
Webinar Series: State of the U.S. Online Retail Economy through Q4 2011
Join Gian Fulgoni and Andrew Lipsman, VP of Industry Analysis, as they present an update of the state of the U.S. online retail economy through Q4 2011 in a live webinar on Wednesday, February 15 from 2-3 p.m. EST / 1-2 p.m. CST / 11-12 p.m. PST.
To register for the webinar, please visit: http://www.comscore.com/SOR_Q4_2011_Webinar
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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