The State of Social Media
Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011
Comscore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus
São Paulo, Brazil, March 19, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar
“2011 saw digital media rise to a new level in Brazil fueled by activities such as social networking, online video, search and online shopping, as more consumers turned to the web and spent an increasing share of their daily time connecting with digital content,” said Alex Banks, Comscore managing director for Brazil. “For brands and publishers looking to capitalize on the latest digital consumer trends, it’s important to understand what’s coming around the corner.”
Key insights from the 2012 Brazil Digital Future in Focus include:
Webinar: 2012 Brazil Digital Future in Focus
Join Alex Banks, Comscore managing director for Brazil, on Wednesday, March 21 at 16:00 hours (Brasilia), as he shares key insights from the 2012 Brazil Digital Future in Focus report and discusses what these trends mean for marketers in the coming year and beyond. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar Note: Webinar will be presented in Portuguese.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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