The State of Social Media
RESTON, VA, November 13, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in October with 66.9 percent market share, followed by Microsoft Sites with 18.1 percent (up 0.1 percentage points) and Yahoo! Sites with 11.1 percent. Ask Network accounted for 2.6 percent (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
19.3 billion explicit core searches were conducted in October, with Google Sites ranking first with 12.9 billion (up 4 percent). Microsoft Sites ranked second with 3.5 billion searches (up 4 percent), followed by Yahoo! Sites with 2.2 billion (up 2 percent), Ask Network with 499 million (up 5 percent) and AOL, Inc. with 260 million (up 4 percent).
“Powered By” Reporting
In October, 68.4 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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