The State of Social Media
RESTON, VA, February 13, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67 percent of search queries conducted, followed by Microsoft Sites with 16.5 percent.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in January with 67 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 16.5 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 2.8 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Nearly 19.5 billion explicit core searches were conducted in January (up 11 percent), with Google Sites ranking first with 13.1 billion (up 11 percent). Microsoft Sites ranked second with 3.2 billion searches (up 12 percent), followed by Yahoo! Sites with 2.3 billion (up 9 percent), Ask Network with 536 million and AOL, Inc. with 331 million (up 7 percent).
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In January, 69.3 percent of searches carried organic search results from Google (up 0.2 percentage points), while 25.6 percent of searches were powered by Bing.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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