Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Gay and Lesbian Sites See Pickup During Pride Month
Gaming Sites Sites Spike as Summer Vacation Begins
RESTON, VA, July 19, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for June 2013 based on data from the Comscore Media Metrix service. The Gay/Lesbian category witnessed an uptick in traffic during Pride Month in June, while Gaming sites provided leisure for many enjoying time off in the summer.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)June 2013 vs. May 2013Total U.S. – Home, Work and University LocationsSource: Comscore Media Metrix
Total Unique Visitors (000)
May-13
Jun-13
% Change
Total Internet : Total Audience
223,694
224,318
0
Lifestyles – Gay/Lesbian
8,933
9,832
10
Retail – Fragrances/Cosmetics
13,520
14,824
Services – Instant Messengers
16,268
17,675
9
Travel – Transactions
4,353
4,682
8
Games – Gaming Information
68,368
73,496
Services – Incentives
25,197
26,860
7
Retail – Computer Software
50,758
53,990
6
Games – Online Gaming
106,543
112,285
5
Retail – Movies
36,050
37,697
Business/Finance – Taxes
5,314
5,490
3
Table 2
Comscore Top 50 Properties (U.S.)June 2013Total U.S. – Home, Work and University LocationsSource: Comscore Media Metrix
Rank
Property
Unique Visitors(000)
1
Google Sites
192,590
26
YELP.COM
38,686
2
Yahoo! Sites
188,727
27
Hearst Corporation
37,818
Microsoft Sites
174,998
28
YP Local Media Network
36,068
4
Facebook
144,659
29
TUMBLR.COM*
35,863
AOL, Inc.
113,352
30
ESPN
34,474
Amazon Sites
98,332
31
Federated Media Publishing
33,450
Glam Media
91,090
32
Adobe Sites
31,827
Wikimedia Foundation Sites
81,439
33
WebMD Health
30,806
CBS Interactive
76,185
34
New York Times Digital
30,600
Apple Inc.
75,040
35
NETFLIX.COM
30,451
11
Turner Digital
73,276
36
Meredith Digital
28,983
12
Ask Network
71,418
37
Disney Online
28,422
13
eBay
69,368
38
SheKnows
28,395
14
Viacom Digital
66,467
39
WORDPRESS.COM*
28,316
15
Comcast NBCUniversal
62,111
40
PINTEREST.COM
27,927
16
About
58,526
41
T365 - Tribune
27,297
17
Demand Media
58,442
42
NetShelter Technology Media
27,027
18
VEVO
54,738
43
Fox News Digital Network
26,720
19
Weather Company, The
54,177
44
AT&T, Inc.
26,342
20
Linkedin
50,615
45
AVG Technologies
25,593
21
Gannett Sites
48,098
46
Scripps Networks Interactive Inc.
25,489
22
craigslist, inc.
48,058
47
Time Warner (Excl. Turner/WB)
25,483
23
Answers.com Sites
42,342
48
BitTorrent Network
25,165
24
Wal-Mart
39,971
49
Conde Nast Digital
25,150
25
TWITTER.COM
39,085
50
Everyday Health
24,635
Table 3
Comscore Ad Focus Rankings (U.S.)June 2013Total U.S. – Home, Work and University LocationsSource: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
ShareThis
195,059
87.0
Google Ad Network**
208,465
92.9
84.1
AT&T AdWorks**
189,051
84.3
Google
184,836
82.4
AOL Advertising**
188,262
83.9
Outbrain
181,005
80.7
Real Media Group - 24/7 Access**
180,985
FACEBOOK.COM
142,784
63.7
Genome from Yahoo!**
176,167
78.5
YOUTUBE.COM*
131,730
58.7
Casale Media - MediaNet**
174,471
77.8
50.5
Criteo**
172,863
77.1
MSN
109,370
48.8
ValueClick Networks**
171,788
76.6
Bing
91,774
40.9
Microsoft Media Network US**
168,371
75.1
40.6
RadiumOne**
167,985
74.9
AMAZON.COM*
91,038
Collective Display**
167,138
74.5
31.8
Specific Media**
165,047
73.6
Windows Live
64,976
29.0
Exponential - Tribal Fusion**
161,772
72.1
Blogger
58,902
26.3
Burst Media**
156,255
69.7
26.1
Cox Digital Solutions - Network**
155,760
69.4
Federated Media Publisher Network**
152,540
68.0
22.6
Vibrant Media**
147,691
65.8
Weather Channel, The
48,450
21.6
PulsePoint**
144,892
64.6
21.4
Rocket Fuel**
139,410
62.1
MTV Music Group
47,896
AudienceScience**
124,984
55.7
5min Media Platform
43,665
19.5
APPLE.COM
42,612
19.0
Top DSP/SSP/Ad Exchange Entities
18.9
Rubicon Project REVV Platform**
213,057
95.0
17.4
Fulcrum5**
173,422
77.3
17.2
engage:BDR**
115,425
51.5
IMDb
38,330
17.1
CNN
37,033
16.5
WALMART.COM
36,623
16.3
16.1
16.0
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 84.1 percent of the 224 million Internet users in June. * Entity has assigned some portion of traffic to other syndicated entities
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com