The State of Social Media
RESTON, VA, August 14, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 67.0 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 67 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.3 percent. Ask Network accounted for 2.7 percent of explicit core searches, followed by AOL, Inc. with 1.2 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
19.4 billion explicit core searches were conducted in July, with Google Sites ranking first with nearly 13 billion (up 1 percent). Microsoft Sites ranked second with 3.5 billion searches (up 1 percent), followed by Yahoo! Sites with 2.2 billion, Ask Network with 516 million and AOL, Inc. with 239 million.
Note: With July 2013 U.S. qSearch data, Comscore has enhanced its weighting methodology to leverage insights gained from the Comscore Census Network, through a technique called Census Informed Targets (CIT). CIT replaces the Comscore Calibration Panel as the source for behavioral weighting targets (specifically, targets for intensity of Internet usage). This change had a negligible month-over-month impact on core search query estimates for all properties except AOL.
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In July, 68.6 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing (up 0.3 percentage points).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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