Comscore Appoints Xinyu Huang as Senior Vice President, Managing Director of Greater China

Big Data and Analytics Veteran Brings Years of Experience to Comscore Asia Pacific Team

SINGAPORE, October 19, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xinyu Huang has rejoined the Comscore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic leadership to strengthen the position of Comscore in the China, Hong Kong and Taiwan markets.

Mr. Huang has more than 15 years of experience in building big data and analytics platforms. Most recently, he served as Chief Technology Officer at analytics and media company Resonate, where he was responsible for building its analytics platform and engineering team. Prior to that, he was Vice President of Data Engineering at leading mobile advertising platform company Millennial Media where he fundamentally enhanced its big data platform and capabilities.

“I could not be more excited to welcome Xinyu back to the Comscore team,” said Serge Matta, CEO of Comscore. “Xinyu has deep-seated technological and industry expertise, and will play a key role in uncovering new opportunities on behalf of Comscore in Greater China. Xinyu has a proven track record of creating strong business foundations in new and emerging markets, and I’m confident he will be instrumental in growing Comscore’s business and relationships in Asia Pacific.”

“We are delighted to re-enlist Xinyu into the Asia Pacific team as part of our strategic initiative to strengthen our position in the region,” said Joe Nguyen, Senior Vice President, Asia Pacific. “Xinyu will work closely with our local sales, service and research teams to leverage the data and insights that we have to get our clients what they need. His technical experience will also be critical in the areas of new product development in local markets and developing strategic partnerships to broaden our reach. Xinyu is a great asset that will help our team build Greater China to be a strong base for Comscore in Asia Pacific.”

Mr. Huang was previously part of the Comscore team for more than 12 years, starting in 2000 and growing into the position of Vice President in the Technology Division through the years. From 2010 to 2012, he joined the Comscore Asia Pacific team as Senior Vice President overseeing Greater China.

About Comscore
 Founded in 1999 and headquartered in Reston, Virginia, USA, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on what consumers do across all media platforms, including TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit to learn more.

Cautionary Statement
 This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Mr. Huang’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended June 30, 2015, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2014 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (

Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Candie Chiong
Comscore, Inc.