May 29, 2025

Consumer AI Tool Usage

Consumer AI Tool Usage - Top 5 Entities on Desktop

Desktop

Unique Visitors

TOTAL*

85,786,884

OpenAI ChatGPT (AI Assistant)

35,685,875

Microsoft Copilot (AI Assistant)

30,259,662

Canva (Audio, Images, Design, Videos, Music, Presentation)

17,777,557

Grammarly (Text, Productivity)

8,676,958

Voicemod (Audio)

4,314,001

*Total Unique Visitors
The estimated number of deduplicated unique people that visited any content of a website, a category, a channel, or an application during the reported data period.

Source: Custom Media Metrix Desktop, March 2025

Consumer AI Tool Usage - Top 5 Entities on Mobile

Mobile

Unique Visitors

TOTAL*

67,818,156

OpenAI ChatGPT (AI Assistant)

21,524,476

Octane AI (Marketing)

13,658,047

Canva (Audio, Images, Design, Videos, Music, Presentation)

8,528,005

Google Gemini (AI Assistant)

8,489,581

Beacons (Marketing)

6,386,655

*Total Unique Visitors
The estimated number of deduplicated unique people that visited any content of a website, a category, a channel, or an application during the reported data period.

Source: Custom Media Metrix Mobile, March 2025

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