October 4, 2016

comScore Releases Japan SIM-Free Mobile Phone User Insights for May to July 2016

SIM-Free Phone Users More Likely to be Aged 54 Years Old and Below Compared to the Total Mobile Audience in Japan

Tokyo, Japan, 05 October 2016  – comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens® service, reporting key insights into Japan SIM-Free mobile phone users for 3 months ending July 2016. Mobile phone users aged 54 years old and below were more likely to use a SIM-Free phone than the total mobile population in Japan. The main reason for using a SIM-Free smartphone was to reduce monthly cost. In addition, Softbank Mobile users were more likely to purchase a SIM-Free phone or unlock their current mobile phone, compared to the total mobile audience in Japan.

The full version of this press release in Japanese is available here.

Candie Chiong
comScore, Inc.