2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
Social Media Shines as Mobile Rises for Accommodation Content
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Consumer Trends to Know from ARF Shopper 2024
ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Top 3 Holiday Shopping Predictions for 2023
The holiday season is just around the corner, and if you're not prepared, your advertising efforts could get lost in the shuffle of this hyper-competitive shopping period.
What are the most visited social media platforms among Gen Z?
Mobile Commerce Reaches New Heights
State of Digital Commerce
Banking in 2022: Digital-first or Dead Last