Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the... Read more
Fast Facts: Chinese New Year 2024 on social media
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform Audience Measurement
Top 3 Holiday Shopping Predictions for 2023
What are the most visited social media platforms among Gen Z?
Mobile Commerce Reaches New Heights
Online retail set a record in Q4 2022 for total online spending, up 18% year over year
State of Digital Commerce
Banking in 2022: Digital-first or Dead Last
BeReal: who are these friends for real?
No filters, no editing, no special effects, and a notable 226% unique visitor growth in 6 months to August 2022 in the U.S. BeReal, the mobile app designed to share moments in your life with friends w...
At a glance: the 5 fastest growing m‑commerce apps in the U.S.
Why Capturing Instagram Reels data is More Important than Ever
How to navigate the world of advertising measurement tools in 2022
The Future of Everywhere: Creating a Common Audience Definition across Plat...