- July 11, 2014

Comscore Releases Top 15 Mexico Real Estate Desktop Web Properties

Rodrigo Ceron
Rodrigo Ceron
Senior Director, Global Marketing

Vivanuncios Bienes Raices Receives the Most Online Visitors in the Real Estate Category in Mexico

Mexico City, Mexico, July 11th, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released data from Comscore Media Metrix® service showing that 1.6 million Mexicans accessed Real Estate sites in April 2014 that represents a 5.4% of reach. 

Top 15 Real Estate Properties by Unique Visitors
In April 2014 data revealed that Vivanuncios Bienes Raices maintained the top position in the ranking, compared to March 2014, with more than 774 thousand unique visitors. Inmuebles24.com held on the second position with 369 thousand unique visitors and a 7% growth versus the previous month. Metroscubicos.com and Zonaprop.com.mx received 286 and 240 thousand users respectively to attain the third and fourth place. The properties that register the most important increases are Ara.com.mx with a 67% change compared to the previous month and Guiadeinmuebles.com with 65%. In terms of the time spent in each site, the average minutes spent in Vivanuncios Bienes Raices per visitor is 19.4 followed by Century21mexico.com with 12.3 minutes per visitor and Metroscubicos.com with 11.7.

Top 15 Real Estate Properties Ranked by Unique Visitors (000)
March, April 2014
Total Mexico, Home and Work Locations, Age 6+, PC/Laptop Only
Source: Comscore Media Metrix
Property Mar-2014 Apr-2014 % Change Average Minutes per Visitor
Real Estate 1,664 1,629 -2 18.1
Vivanuncios Bienes Raices 755 774 3 19.4
Inmuebles24.com 344 369 7 4.2
Metroscubicos.com 300 286 -5 11.7
Zonaprop.com.mx 324 240 -26 4.7
Mercado Libre Real Estate Mexico 228 221 -3 6.8
Guiadinmuebles.com 73 120 65 4.3
Lamudi.com.mx 58 91 57 5.0
Nuroa.com.mx 50 77 55 1.4
Casasyterrenos.com 59 61 3 7.3
Doomos.com.mx 39 54 41 2.9
Bienesonline.com 44 47 5 3.7
Rentasyventas.com 46 46 0 2.8
Ara.com.mx 21 35 67 4.7
Inmomexico.com 21 24 16 9.1
Century21mexico.com 21 24 14 12.3

25-34 Years Old are the Most Likely to Visit Real Estate Sites in Mexico
An analysis of the Real Estate category demographics showed that 25-34 years old males were the most likely to access Real Estate sites. While 25-34 year old males represent 10.6 percent of the online population, they accounted for 14.4 percent of Real Estate visitors. 25-34 years old females represent 10.4 percent of the online population but a slightly higher 12.2 percent of Real Estate visitors.

Deomgraphic Profile, Real Estate % Composition Unique Visitors
April 2014
Total Audience: Home and Work Locations, Age 6+, PC/Laptop Only
Source: Comscore Media Metrix
 

% Composition Unique Visitors

Total Internet

% Composition Unique Visitors

Real Estate

Base Audience: Persons: 6+ 100.0 100.0
Males – Age    
   All Males 50.7 53.7
   Males: 6-14 7.7 2.4
   Males: 15-24 15.7 12.7
   Males: 25-34 10.6 14.4
   Males: 35-44 8.6 11.5
   Males: 45-45 5.4 8.7
   Males: 55+ 2.7 4.0
Females – Age    
   All Females 49.3 46.3
   Males: 6-14 7.5 1.3
   Males: 15-24 15.3 11.8
   Males: 25-34 10.4 12.2
   Males: 35-44 8.3 10.0
   Males: 45-45 5.3 7.4
   Males: 55+ 2.5 3.5

Learn more about Media Metrix
To learn more about Media Metrix, please contact sepamas@comscore.com

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.  For more information, please visit www.comscore.com/companyinfo.

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